Hey, I'm Erin, a UX strategist at IBM. I make the complex feel simple — through content design, technical storytelling, and an eye on how AI is rewriting the rules in real time.
From scrappy tech startups to one of the largest enterprises on Earth, my mission has stayed the same: advocate for the user, understand their needs, and do whatever it takes to earn their trust. The tools and processes change constantly — that's the job. What doesn't change is keeping the end goal in sight and being willing to question everything to get there.
IBM
UX Strateigst, Content & Design | 2023 – now
At IBM, I hit the ground running — within my first year, I was leading globally distributed content teams across multiple products in the Automation & AI and Network Intelligence organizations. An Outstanding Technical Achievement Award for Product Design followed in year two, and a Red Dot Design Award in year three. The throughline has been the same mission I've always had: prove that content isn't a finishing touch — it's a design material, present from discovery through delivery. In an AI-driven world, that means iterating faster, questioning assumptions, and never getting too comfortable with the status quo.
NS1
Technical Content Strategist | 2019 – 2023 (acquired by IBM)
Before my first interview at NS1, I was googling 'DNS' and quietly wondering whether I could hold my own in technical conversations with engineers who'd spent careers in this space. I could, but it took humility, patience, and genuine curiosity to get there. Over time, I became the go-to resource for new employees learning DNS concepts and NS1's solutions, developing a framework that prioritized understandability, shaping not just the documentation but also the technical narrative and, eventually, the product itself. NS1 was later acquired by IBM, which is where that thread continues.
Desktop Metal
Content Marketing Manager | 2017-2019
Digital Lumens
Technical Writer & Multimedia Designer | 2011-2017
Desktop Metal — a metal 3D printing startup reimagining what manufacturing could look like — was where I learned what it really meant to be a writer. As part of the in-house brand studio, I was surrounded by some of the most exacting creative talent I'd encountered, and the bar was high. I discovered 'word math': the discipline of finding the most precise, efficient way to say exactly the right thing to exactly the right audience. It was a humbling recalibration after years of wearing every hat — but it sharpened skills I rely on every day.
What started as a technical writing internship the summer before my senior year turned into six years of building — and completely rethinking — what a technical content creator could do. At Digital Lumens, I honed my core writing skills while discovering just how far the craft could stretch: traditional documentation, interactive training modules, product photography, marketing and training videos with animated overlays, globalization and translation across 12+ languages, and even a 20-foot vinyl mural chronicling the company's history on the office wall. The creative freedom, mentorship, and encouragement I found there became the foundation for everything that followed — and the reason I've never seen 'technical content' as a narrow discipline.