As a content-focused UX strategist at IBM, I shape technical stories told through product design and content. I make the complex feel simple and advocate fiercely for users — all with an eye on how AI is rewriting the rules in real time.

From scrappy tech startups to one of the largest enterprises on Earth, my mission has stayed the same: advocate for the user, understand their needs, and do whatever it takes to earn their trust. The tools and processes change constantly; that's the job. What doesn't change is the need to keep the end goal in sight and being willing to question everything to get there.

IBM

UX Strategist, Content & Design

2023 – now

At IBM, I hit the ground running. Within my first year, I was leading globally distributed content teams across multiple products in the Automation & AI and Network Intelligence organizations. An Outstanding Technical Achievement Award for Product Design followed in 2024, and a Red Dot Design Award in 2025. The foundation of my work is a strategic approach to advocating for end users — knowing how to frame conversations to extract hidden details and use this to shape the technical story my team will tell through the product design, as well as all forms of content deliverables and interfaces. Recently, my focus is the critical AI overlay and its impact on how we work and the translatable skills that position UX designers and content professionals well to build AI systems, not just use them.

NS1

Technical Content Strategist

2019 – 2023 (acquired by IBM)

Before my first interview at NS1, I was googling 'DNS' and quietly wondering whether I could hold my own in technical conversations with engineers who'd spent careers in this space. I could, but it took humility, patience, and genuine curiosity to get there. Over time, I became the go-to resource for new employees learning DNS concepts and NS1's solutions, developing a framework that prioritized understandability, shaping not just the documentation but also the technical narrative and, eventually, the product itself. NS1 was later acquired by IBM, which is where that thread continues.

Desktop Metal

Content Marketing Manager

2017-2019

Digital Lumens

Technical Writer & Multimedia Designer

2011-2017

Desktop Metal — a metal 3D printing startup reimagining what manufacturing could look like — was where I learned what it really meant to be a writer. As part of the in-house brand studio, I was surrounded by some of the most exacting creative talent I'd encountered, and the bar was high. I discovered 'word math': the discipline of finding the most precise, efficient way to say exactly the right thing to exactly the right audience. It was a humbling recalibration after years of wearing every hat — but it sharpened skills I rely on every day.

What started as a technical writing internship the summer before my senior year turned into six years of building — and completely rethinking — what a technical content creator could do. At Digital Lumens, I honed my core writing skills while discovering just how far the craft could stretch: traditional documentation, interactive training modules, product photography, marketing and training videos with animated overlays, globalization and translation across 12+ languages, and even a 20-foot vinyl mural chronicling the company's history on the office wall. The creative freedom, mentorship, and encouragement I found there became the foundation for everything that followed — and the reason I've never seen 'technical content' as a narrow discipline.

I've approached every role with a relentless curiosity to comprehend the complex — to understand how things work, to organize and visualize information until patterns emerge. Not to boost my ego, but to craft the technical story told through product design and content.

That curiosity is what's driven me to adapt, again and again, across tools, frameworks, and entire ways of working. AI is no different. It's changed how I approach every project and pushed me to reimagine what's possible for my work, my team, and the people we design for.

Get in touch →